Amsterdam creative Emiel Gerardu is passionate about peanut butter. Emiel was raised on a steady diet of peanut butter in a Dutch family in the south of The Netherlands. Getting bored of eating it the traditional way, he started experimenting by adding different flavors and exploring new ways of using his favorite spread. Still, something exciting seemed to be missing all those years.

Unsatisfied with the local peanut butter ecosystem, Emiel decided in 2017 to take matters into his own hands by introducing NUTORIOUS peanut butter to the world and elevating the market with three signature flavors to satisfy each type of peanut butter lover on the globe.


'Aiming for fun and smiles instead of money makes me think in different ways and helps the brand to stand out. NUTORIOUS should always be about that. Changing the peanut butter game one jar at a time,' 

- Emiel Gerardu.